Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Salter AI shopping shelf share

🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026

Standing

#20

Kitchen · UK

#30 #20

Shelf-share

0.9%

of UK answers

0.3% 0.9%

Sentiment

80%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

Ninja

31.3%

De'Longhi

7.6%

Le Creuset

5.6%

Sage

5.0%

Philips

4.6%

Tower

3.2%

⋯

Salter

0.9%

The shoppers Salter wins

The same answers, sliced by the shopper the question implies — where Salter ranks best.

The First-Kitchen Founder

The New Shopper

#32

The Household Upgrader

#36

Where Salter wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#21

0.9%

Research

#11

1.7%

Comparison

#13

1.5%

Validation

#35

0.2%

Purchase

#36

0.2%

Where the engines differ

ChatGPT

0.4%

Google AI Mode

1.4%

What AI says about Salter

Observed from the answers themselves — not a score.

Sentiment

80% positive · no negative mentions

Price framing

framed budget

96% budget, 4% mid

“🥤 My shortlist under £100 [NutriBullet 1200W Blender]() £79.98 [Salter Kuro Actifusion Blender]() £39.00 [NutriBullet Flip Portable Blender]() £79.99 [Blend Active Personal Blender]() £22.40 **1.”
ChatGPT

“Salter Kuro Actifusion — ~£39** A much cheaper option if you're mainly making the occasional smoothie/protein shake.”
ChatGPT

“The value option: Salter Dual [Salter Dual Digital Air Fryer 7.6L Sync Match]() £87.99 At roughly £80–£100, Salter gives you the basic dual-zone concept for considerably less money.”
ChatGPT

“Which?'s measurements put the 7.4L Salter at roughly 2.1kg, or around 6–8 portions of chips.”
ChatGPT

Products AI names

The specific Salter items the engines put in front of UK shoppers.

2-in-1 Iced Coffee Maker 0.1%
2-in-1 Iced Coffee Maker (EK6214) 0.1%
Compact Hot Air Fryer 0.1%
EK6214 2-in-1 Iced Coffee Maker 0.1%
Iced Coffee Maker 0.1%
Personal Blender 0.0%
Blender 0.0%
Crisp & Go 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Salter.

How to read this

Bar is how often that brand is recommended in the same answer as Salter, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Salter.