AI Shelf Index · 2026 holiday shopping season
Russell Hobbs AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#19
Kitchen · UK
Shelf-share
0.9%
of UK answers
Sentiment
92%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
Russell Hobbs
0.9%
The shoppers Russell Hobbs wins
The same answers, sliced by the shopper the question implies — where Russell Hobbs ranks best.
Where Russell Hobbs wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#19
0.9%
Research
#10
1.8%
Comparison
#21
0.9%
Validation
#42
0.2%
Purchase
#13
2.2%
Where the engines differ
What AI says about Russell Hobbs
Observed from the answers themselves — not a score.
Sentiment
92% positive · no negative mentions
Price framing
framed budget
82% budget, 18% mid
“The current UK budget recommendations include the Ninja 4.7L PRO at £99.99, Tefal 5L at £59.99 and Russell Hobbs 4.3L at £59.99.”
ChatGPT
“Dual air fryer — go big enough for four [Russell Hobbs Satisfry 9L Dual Basket Air Fryer]() £65.00 Best-value direction: a 9L-ish dual basket model.”
ChatGPT
“Russell Hobbs air fryers — often discounted in sales.”
ChatGPT
“* Popular brands to watch for price drops include Ninja, Tower, Russell Hobbs, and Hisense.”
Google AI Mode
Products AI names
The specific Russell Hobbs items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Russell Hobbs.
How to read this
Bar is how often that brand is recommended in the same answer as Russell Hobbs, relative to the rest.
Russell Hobbs on other shelves
Slingso Managed Outcomes
How would Russell Hobbs grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Russell Hobbs.