AI Shelf Index · 2026 holiday shopping season
Tower AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#6
Kitchen · UK
Shelf-share
3.2%
of UK answers
Sentiment
78%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
The shoppers Tower wins
The same answers, sliced by the shopper the question implies — where Tower ranks best.
Where Tower wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#11
2.2%
Research
#2
3.8%
Comparison
#9
2.6%
Validation
#12
2.1%
Purchase
#3
7.1%
Where the engines differ
What AI says about Tower
Observed from the answers themselves — not a score.
Sentiment
78% positive · no negative mentions
Price framing
framed budget
94% budget, 6% mid
“🍟 Ninja/Tower 4L air fryer (~£50–£90) 3.”
ChatGPT
“Budget picks (under £80) Tower T17151 Vortx 8L Vizion Dual Basket Air Fryer — around £59.99** + Big capacity for the price + Good if you want dual drawers without spending much.”
ChatGPT
“Best value: Tower dual basket models Tower offers cheaper dual baskets with good capacity.”
ChatGPT
“Basic matching sets from brands like Tower or Salter can be bundled for around £35–£50 total.”
Google AI Mode
Products AI names
The specific Tower items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Tower.
How to read this
Bar is how often that brand is recommended in the same answer as Tower, relative to the rest.
Slingso Managed Outcomes
How would Tower grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Tower.