AI Shelf Index · 2026 holiday shopping season
Quest AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#43
Supplements · AU
Shelf-share
0.3%
of AU answers
Sentiment
60%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Quest
0.3%
The shoppers Quest wins
The same answers, sliced by the shopper the question implies — where Quest ranks best.
Where Quest wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#13
1.7%
Where the engines differ
What AI says about Quest
Observed from the answers themselves — not a score.
Sentiment
60% positive · no negative mentions
Price framing
framed budget
100% budget
“From recent Australian Reddit discussions and current Australian listings, here’s how I’d rank them: 🥇 Best overall: Quest - ~20–21 g protein/bar depending on flavour.”
ChatGPT
“(RedRecs) - Buy on sale: Chemist Warehouse currently has some Quest bars around $2.69 each, but sales fluctuate.”
ChatGPT
“(Chemist Warehouse) My pick: Quest Cookies & Cream / Cookie Dough.”
ChatGPT
“(Reddit) - Quest — popular for macros and availability, although Australian Reddit opinions on taste are more mixed.”
ChatGPT
Products AI names
The specific Quest items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Quest.
How to read this
Bar is how often that brand is recommended in the same answer as Quest, relative to the rest.
Quest on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Quest.