AI Shelf Index · 2026 holiday shopping season
Breville AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#15
Kitchen · UK
Shelf-share
1.3%
of UK answers
Sentiment
88%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
Breville
1.3%
The shoppers Breville wins
The same answers, sliced by the shopper the question implies — where Breville ranks best.
Where Breville wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#10
2.6%
Research
#12
1.5%
Comparison
#15
1.2%
Validation
#25
0.4%
Purchase
#12
2.3%
Where the engines differ
What AI says about Breville
Observed from the answers themselves — not a score.
Sentiment
88% positive · no negative mentions
Price framing
framed budget
81% budget, 10% mid, 10% premium
“Brands like Ninja, Salter, and Breville heavily slash prices on starter bundles or single-serve gear.”
Google AI Mode
“☕ Iced coffee — Breville Iced Coffee Maker: £44.99 direct from Breville.”
ChatGPT
“What I'd actually buy If you're starting from zero, I'd do: Midea/Ninja small air fryer + Breville Iced Coffee Maker + Nutribullet.”
ChatGPT
“(Which?) For the coffee machine, I'd definitely consider the £45 Breville rather than buying a £100+ espresso machine.”
ChatGPT
Products AI names
The specific Breville items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Breville.
How to read this
Bar is how often that brand is recommended in the same answer as Breville, relative to the rest.
Breville on other shelves
Slingso Managed Outcomes
How would Breville grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Breville.