AI Shelf Index · 2026 holiday shopping season
Haden AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#40
Kitchen · UK
Shelf-share
0.2%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
The shoppers Haden wins
The same answers, sliced by the shopper the question implies — where Haden ranks best.
Where Haden wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#23
0.7%
Comparison
#30
0.4%
Validation
#33
0.3%
Purchase
—
not surfaced
Where the engines differ
What AI says about Haden
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“The Air Fryer (~£20 - £35) Top Pick: The Haden 2.6L Air Fryer or a Quest 2.3L Compact Air Fryer** .”
Google AI Mode
Products AI names
The specific Haden items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Haden.
How to read this
Bar is how often that brand is recommended in the same answer as Haden, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Haden.