AI Shelf Index · 2026 holiday shopping season
Paula's Choice AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#36
Skincare · CA
Shelf-share
0.4%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
Paula's Choice
0.4%
The shoppers Paula's Choice wins
The same answers, sliced by the shopper the question implies — where Paula's Choice ranks best.
Where Paula's Choice wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#22
1.1%
Purchase
#73
0.1%
Where the engines differ
What AI says about Paula's Choice
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“The Cult-Favorite Treatment & Exfoliant Brands Paula's Choice:** Famous almost entirely because of one product that dominates Reddit threads—the Skin Perfecting 2% BHA Liquid Exfoliant .”
Google AI Mode
“Over-the-counter options like The Ordinary Azelaic Acid 10% Suspension or Paula's Choice 10% Azelaic Acid Booster help target inflammation, pimples/bumps, and persistent redness.”
Google AI Mode
“Some brands worth watching include The Ordinary, CeraVe, La Roche-Posay, COSRX, Paula's Choice, and The INKEY List.”
ChatGPT
“Paula’s Choice : Famous for a single product that dominates Reddit recommendation threads: the Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant .”
Google AI Mode
Products AI names
The specific Paula's Choice items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Paula's Choice.
How to read this
Bar is how often that brand is recommended in the same answer as Paula's Choice, relative to the rest.
Paula's Choice on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Paula's Choice.