AI Shelf Index · 2026 holiday shopping season
Paula's Choice AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#112
▼36 placesSkincare · AU
Shelf-share
0.0%
▼0.1of AU answers
Sentiment
67%
positive
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
Paula's Choice
0.0%
The shoppers Paula's Choice wins
The same answers, sliced by the shopper the question implies — where Paula's Choice ranks best.
Where Paula's Choice wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#54
0.1%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#63
0.1%
Where the engines differ
What AI says about Paula's Choice
Observed from the answers themselves — not a score.
Sentiment
67% positive · no negative mentions
“Adore Beauty Worth checking for: La Roche-Posay CeraVe The Ordinary Paula's Choice * Medik8 You can also check its current promotions before Black Friday.”
ChatGPT
Products AI names
The specific Paula's Choice items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Paula's Choice.
How to read this
Bar is how often that brand is recommended in the same answer as Paula's Choice, relative to the rest.
Paula's Choice on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Paula's Choice.