AI Shelf Index · 2026 holiday shopping season
Paula's Choice AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#51
Skincare · US
Shelf-share
0.2%
of US answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
Paula's Choice
0.2%
The shoppers Paula's Choice wins
The same answers, sliced by the shopper the question implies — where Paula's Choice ranks best.
Where Paula's Choice wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#24
0.8%
Research
—
not surfaced
Comparison
#27
0.5%
Validation
#50
0.1%
Purchase
#23
1.1%
Where the engines differ
What AI says about Paula's Choice
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed mid
63% mid, 38% premium
“Paula's Choice Paula's Choice is more treatment-oriented.”
ChatGPT
“Paula's Choice 0.3% Retinol — potentially later, once your skin is calm and tolerating moisturizer well.”
ChatGPT
“Recommendation:\* Paula's Choice 10% Niacinamide Booster can be mixed into your serum or moisturizer.”
Google AI Mode
“Paula’s Choice _Why it works:_ If you want to address fine lines and texture without triggering redness, Paula's Choice excels in gentle, elegant chemical formulations.”
Google AI Mode
Products AI names
The specific Paula's Choice items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Paula's Choice.
How to read this
Bar is how often that brand is recommended in the same answer as Paula's Choice, relative to the rest.
Paula's Choice on other shelves
Slingso Managed Outcomes
How would Paula's Choice grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Paula's Choice.