AI Shelf Index · 2026 holiday shopping season
Ollie AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#6
Pet Supplies · US
Shelf-share
4.0%
of US answers
Sentiment
64%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
The shoppers Ollie wins
The same answers, sliced by the shopper the question implies — where Ollie ranks best.
Where Ollie wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#6
4.8%
Research
#4
3.8%
Comparison
#7
3.9%
Validation
#7
3.5%
Purchase
#7
2.0%
Where the engines differ
What AI says about Ollie
Observed from the answers themselves — not a score.
Sentiment
64% positive · no negative mentions
Price framing
framed premium
12% mid, 88% premium
“Fresh / gently cooked food** (like Farmer's Dog, Ollie, or Spot & Tango) is higher in moisture and lower in caloric density per ounce, meaning your dog will need a higher weight/volume of food to hit the exact same ca...”
Google AI Mode
“Ollie _Style:_ Fresh and baked-recipe (gently cooked/air-dried) options.”
Google AI Mode
“kibble, would you like to: Compare fresh food brands** (like Ollie, The Farmer's Dog, or Nom Nom) to see which ones use grains vs.”
Google AI Mode
“(Real Pet Food Prices) | | Ollie | Fresh frozen / mixed plans | ~$204/mo | Offers options including partial fresh feeding, which can lower cost.”
ChatGPT
Products AI names
The specific Ollie items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Ollie.
How to read this
Bar is how often that brand is recommended in the same answer as Ollie, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Ollie.