AI Shelf Index · 2026 holiday shopping season
Nom Nom AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#10
Pet Supplies · US
Shelf-share
1.4%
of US answers
Sentiment
59%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Nom Nom
1.4%
The shoppers Nom Nom wins
The same answers, sliced by the shopper the question implies — where Nom Nom ranks best.
Where Nom Nom wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#10
1.8%
Research
#11
1.2%
Comparison
#10
2.3%
Validation
#10
1.6%
Purchase
#25
0.8%
Where the engines differ
What AI says about Nom Nom
Observed from the answers themselves — not a score.
Sentiment
59% positive · no negative mentions
Price framing
framed premium
5% mid, 95% premium
“Nom Nom _Style:_ Gently cooked, fresh-portion meals formulated by board-certified veterinary nutritionists.”
Google AI Mode
“kibble, would you like to: Compare fresh food brands** (like Ollie, The Farmer's Dog, or Nom Nom) to see which ones use grains vs.”
Google AI Mode
“Weighing a Fresh-Food Subscription:** Fresh-food subscriptions (like Smalls, Cat Person, or Nom Nom) are naturally high in moisture (around 70–80% water), making them phenomenal for urinary health by keeping her thoro...”
Google AI Mode
“Fresh-Food Subscriptions ( _Smalls_ , _Nom Nom_ ):** Excellent for urinary health because they feature high moisture content (around 75%–80%) and real meat protein with controlled mineral ash levels.”
Google AI Mode
Products AI names
The specific Nom Nom items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Nom Nom.
How to read this
Bar is how often that brand is recommended in the same answer as Nom Nom, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nom Nom.