AI Shelf Index · 2026 holiday shopping season
Spot & Tango AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#12
Pet Supplies · US
Shelf-share
1.0%
of US answers
Sentiment
78%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Spot & Tango
1.0%
The shoppers Spot & Tango wins
The same answers, sliced by the shopper the question implies — where Spot & Tango ranks best.
Where Spot & Tango wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#22
0.5%
Research
#8
1.5%
Comparison
#12
1.9%
Validation
#31
0.3%
Purchase
#51
0.4%
Where the engines differ
What AI says about Spot & Tango
Observed from the answers themselves — not a score.
Sentiment
78% positive · no negative mentions
Price framing
framed mid
21% budget, 58% mid, 21% premium
“Fresh / gently cooked food** (like Farmer's Dog, Ollie, or Spot & Tango) is higher in moisture and lower in caloric density per ounce, meaning your dog will need a higher weight/volume of food to hit the exact same ca...”
Google AI Mode
“Spot & Tango (Alternative: UnKibble) Estimated Daily Cost (Fresh):** $ 2 .”
Google AI Mode
“Compare: - The Farmer's Dog - Ollie - JustFoodForDogs - Spot & Tango 3.”
ChatGPT
“For example, current offers include substantial discounts from Ollie and Spot & Tango, while The Farmer's Dog says its plans start around $2/day but that the exact price depends on your dog's profile.”
ChatGPT
Products AI names
The specific Spot & Tango items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Spot & Tango.
How to read this
Bar is how often that brand is recommended in the same answer as Spot & Tango, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Spot & Tango.