AI Shelf Index · 2026 holiday shopping season
Freshpet AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#34
Pet Supplies · US
Shelf-share
0.3%
of US answers
Sentiment
78%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
The shoppers Freshpet wins
The same answers, sliced by the shopper the question implies — where Freshpet ranks best.
Where Freshpet wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#62
0.0%
Research
#31
0.1%
Comparison
#24
0.7%
Validation
—
not surfaced
Purchase
#53
0.4%
Where the engines differ
What AI says about Freshpet
Observed from the answers themselves — not a score.
Sentiment
78% positive · no negative mentions
Price framing
framed mid
20% budget, 40% mid, 40% premium
“The Farmer's Dog, Ollie, JustFoodForDogs, Nom Nom, Freshpet, etc.) and tell you which ones I'd actually consider worth paying for versus expensive marketing.”
ChatGPT
“(Webvet) And the price difference can become enormous as the dog gets bigger.”
ChatGPT
“Freshpet** : Found in the refrigerated aisles of pet and grocery stores.”
Google AI Mode
“Freshpet — available through retailers rather than purely subscription; some fresh cat formulas are refrigerated and high-moisture.”
ChatGPT
Products AI names
The specific Freshpet items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Freshpet.
How to read this
Bar is how often that brand is recommended in the same answer as Freshpet, relative to the rest.
Slingso Managed Outcomes
How would Freshpet grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Freshpet.