AI Shelf Index · 2026 holiday shopping season
The Farmer's Dog AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#3
Pet Supplies · US
Shelf-share
7.2%
of US answers
Sentiment
71%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
The shoppers The Farmer's Dog wins
The same answers, sliced by the shopper the question implies — where The Farmer's Dog ranks best.
Where The Farmer's Dog wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#3
6.5%
Research
#2
9.1%
Comparison
#2
6.4%
Validation
#6
4.4%
Purchase
#5
4.3%
Where the engines differ
What AI says about The Farmer's Dog
Observed from the answers themselves — not a score.
Sentiment
71% positive · no negative mentions
Price framing
framed premium
10% mid, 90% premium
“Sponsored You might consider these options: The Farmer's Dog Human-Grade Puppy Food - Vet-Recommended Puppy Food - Boost Hydration With Fresh Looking for food for your puppy?”
Google AI Mode
“The Farmer's Dog Fresh Food Starting at $2/Day - The Best Fresh Dog Food Looking for farm fresh dog food?”
Google AI Mode
“kibble, would you like to: Compare fresh food brands** (like Ollie, The Farmer's Dog, or Nom Nom) to see which ones use grains vs.”
Google AI Mode
“Sponsored You might consider these options: The Farmer's Dog Try Our 100% Fresh Dog Food - Get 50% Off Your First Box Fresh, gently-cooked food supports all aspects of dog health.”
Google AI Mode
Products AI names
The specific The Farmer's Dog items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as The Farmer's Dog.
How to read this
Bar is how often that brand is recommended in the same answer as The Farmer's Dog, relative to the rest.
Slingso Managed Outcomes
How would The Farmer's Dog grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with The Farmer's Dog.