AI Shelf Index · 2026 holiday shopping season
PetPlate AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#33
Pet Supplies · US
Shelf-share
0.3%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
The shoppers PetPlate wins
The same answers, sliced by the shopper the question implies — where PetPlate ranks best.
Where PetPlate wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#39
0.2%
Research
—
not surfaced
Comparison
#27
0.6%
Validation
—
not surfaced
Purchase
#70
0.2%
Where the engines differ
What AI says about PetPlate
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
14% budget, 43% mid, 43% premium
“PetPlate Estimated Daily Cost:** $ 2 .”
Google AI Mode
“PetPlate These are the ones I’d compare first.”
ChatGPT
“PetPlate (Best Vet-Formulated Flexibility) : Formulated by veterinary nutritionists with microwave-safe, re-sealable containers.”
Google AI Mode
“PetPlate: Great for targeted dietary adjustments and food sensitivities.”
Google AI Mode
Shelved alongside
Brands the engines recommend in the same answers as PetPlate.
How to read this
Bar is how often that brand is recommended in the same answer as PetPlate, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with PetPlate.