AI Shelf Index · 2026 holiday shopping season
West Paw AI shopping shelf share
🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026
Standing
#26
Pet Supplies · CA
Shelf-share
0.7%
of CA answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
9.1%
Open Farm
6.1%
Nutrience
5.3%
Royal Canin
5.2%
Litter-Robot
4.1%
Hill's
3.5%
West Paw
0.7%
The shoppers West Paw wins
The same answers, sliced by the shopper the question implies — where West Paw ranks best.
Where West Paw wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#12
2.0%
Research
—
not surfaced
Comparison
#95
0.0%
Validation
#44
0.4%
Purchase
#29
0.9%
Where the engines differ
What AI says about West Paw
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed mid
25% budget, 67% mid, 8% premium
“West Paw Zogoflex Jive — $15.99 at Chewy Canada.”
ChatGPT
“The Qwizl holds long treats and dispenses scents, and West Paw has a legendary guarantee—if your dog destroys it, they replace it.”
Google AI Mode
“(American Kennel Club) - West Paw Tux — excellent if you want one toy that combines chewing with food enrichment.”
ChatGPT
“West Paw Qwizl — particularly useful for keeping a food-motivated puppy occupied.”
ChatGPT
Products AI names
The specific West Paw items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as West Paw.
How to read this
Bar is how often that brand is recommended in the same answer as West Paw, relative to the rest.
West Paw on other shelves
Slingso Managed Outcomes
How would West Paw grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with West Paw.