Live: The 2026 Holiday Shopping AI Shelf Index. See the shelf

AI Shelf Index · 2026 holiday shopping season

KONG AI shopping shelf share

🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026

Standing

#8

Pet Supplies · CA

#8 #8

Shelf-share

3.1%

of CA answers

3.1% 3.1%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

1 Purina
9.1%
2 Open Farm
6.1%
3 Nutrience
5.3%
4 Royal Canin
5.2%
5 Litter-Robot
4.1%
6 Hill's
3.5%
⋯
8 KONG
3.1%

The shoppers KONG wins

The same answers, sliced by the shopper the question implies — where KONG ranks best.

The First-Puppy Parent
#2
The New Shopper
#18
The Apartment Cat Parent
#74

Where KONG wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#3

6.5%

Research

#33

0.5%

Comparison

#19

1.3%

Validation

#14

2.1%

Purchase

#5

4.7%

Where the engines differ

ChatGPT
2.5%
Google AI Mode
3.5%

What AI says about KONG

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

100% budget

“* Black Kong (Extreme): The gold standard.”

Google AI Mode

“Open Farm - Canada +1 * Stock up on non-perishables: Black Friday is the ultimate time to buy heavy items like large crates, giant bags of food (if stored airtight), and indestructible Kong toys at 30% to 50% off.”

Google AI Mode

“Skip cheap plush toys that shred in 5 minutes and invest in a small KONG Classic (red rubber for puppies) or a Goughnuts / West Paw Zogoflex toy.”

Google AI Mode

“Kong Ball — $10.12 at Homes Alive Pets.”

ChatGPT

Products AI names

The specific KONG items the engines put in front of CA shoppers.

  • Classic 0.6%
  • Extreme 0.6%
  • Puppy Rubber Toys 0.5%
  • Classic KONG toys 0.3%
  • KONG-style feeder toy 0.3%
  • Black Extreme 0.2%
  • Black Extreme Large 0.1%
  • Black Rubber KONG 0.1%

Shelved alongside

Brands the engines recommend in the same answers as KONG.

Purina

West Paw

Nylabone

Royal Canin

Zuke's

PureBites

Nutrience

Acana

How to read this

Bar is how often that brand is recommended in the same answer as KONG, relative to the rest.

KONG on other shelves

🇺🇸 US Pet Supplies · #5 🇬🇧 UK Pet Supplies · #2 🇦🇺 AU Pet Supplies · #7 All markets →

Slingso Managed Outcomes

How would KONG grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with KONG.