AI Shelf Index · 2026 holiday shopping season
Nike AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#11
Fitness & Outdoor · CA
Shelf-share
2.1%
of CA answers
Sentiment
74%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
Nike
2.1%
The shoppers Nike wins
The same answers, sliced by the shopper the question implies — where Nike ranks best.
Where Nike wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#8
2.6%
Research
#52
0.1%
Comparison
#10
2.9%
Validation
#12
1.8%
Purchase
#7
4.2%
Where the engines differ
What AI says about Nike
Observed from the answers themselves — not a score.
Sentiment
74% positive · no negative mentions
Price framing
framed mid
17% budget, 78% mid, 4% premium
“🇺🇸 Nike — technical value Nike is the less “boutique athleisure” option but can be excellent when you're actually training.”
ChatGPT
“(Nike.com) - Fit: more athletic/technical.”
ChatGPT
“For the best price-to-performance ratio: [Nike One 7/8 Training Leggings]() $44.97 Nike is particularly interesting if you're disciplined about sales.”
ChatGPT
“The One is currently around $45 CAD at Sport Chek, and Nike's Canadian site lists the pocketed One at $75 full price.”
ChatGPT
Products AI names
The specific Nike items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Nike.
How to read this
Bar is how often that brand is recommended in the same answer as Nike, relative to the rest.
Nike on other shelves
Slingso Managed Outcomes
How would Nike grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nike.