AI Shelf Index · 2026 holiday shopping season
Nike AI shopping shelf share
🏃 Fitness & Outdoor · 🇺🇸 US · updated 12 Oct 2026
Standing
#11
Fitness & Outdoor · US
Shelf-share
2.1%
of US answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Brooks
9.8%
HOKA
9.4%
Lululemon
8.6%
WalkingPad
8.6%
UREVO
3.9%
Alo Yoga
3.5%
Nike
2.1%
The shoppers Nike wins
The same answers, sliced by the shopper the question implies — where Nike ranks best.
Where Nike wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#11
2.3%
Research
—
not surfaced
Comparison
#14
1.6%
Validation
#16
1.4%
Purchase
#3
8.1%
Where the engines differ
What AI says about Nike
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed mid
30% budget, 70% mid
“If you’re shopping black running shoes around Black Friday/Thanksgiving 2026, I’d watch Nike, Brooks, ASICS, and adidas.”
ChatGPT
“Nike Revolution 8 — $75: A straightforward, minimalist-looking black option if you want to stay under $100.”
ChatGPT
“Nike has historically run Black Friday running-shoe promotions, while adidas already has a dedicated 2026 Black Friday running-shoe sale page.”
ChatGPT
“Nike Motiva — about $110.”
ChatGPT
Products AI names
The specific Nike items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Nike.
How to read this
Bar is how often that brand is recommended in the same answer as Nike, relative to the rest.
Nike on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nike.