AI Shelf Index · 2026 holiday shopping season
Saucony AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#20
Fitness & Outdoor · CA
Shelf-share
1.3%
of CA answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
Saucony
1.3%
The shoppers Saucony wins
The same answers, sliced by the shopper the question implies — where Saucony ranks best.
Where Saucony wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#39
0.6%
Research
#54
0.1%
Comparison
#17
1.6%
Validation
#25
1.3%
Purchase
#12
2.4%
Where the engines differ
What AI says about Saucony
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed mid
33% budget, 40% mid, 27% premium
“Snowy/icy paths and trails: Saucony Peregrine Ice+ 3 or Merrell Agility Peak 5 GTX, with separate ice traction for truly slick sections.”
ChatGPT
“| ~$200 | | Saucony Triumph | High-Cushion Mileage | Springy and resilient foam that outlasts softer competitors without losing pop.”
Google AI Mode
“Saucony Endorphin Pro 4** : A elite-tier carbon-plated marathon and race-day choice.”
Google AI Mode
“Check out current inventory on the Saucony Canada Store .”
Google AI Mode
Products AI names
The specific Saucony items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Saucony.
How to read this
Bar is how often that brand is recommended in the same answer as Saucony, relative to the rest.
Saucony on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Saucony.