AI Shelf Index · 2026 holiday shopping season
adidas AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#16
Fitness & Outdoor · CA
Shelf-share
1.7%
of CA answers
Sentiment
86%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
adidas
1.7%
The shoppers adidas wins
The same answers, sliced by the shopper the question implies — where adidas ranks best.
Where adidas wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#38
0.6%
Research
—
not surfaced
Comparison
#45
0.3%
Validation
—
not surfaced
Purchase
#4
5.7%
Where the engines differ
What AI says about adidas
Observed from the answers themselves — not a score.
Sentiment
86% positive · no negative mentions
Price framing
framed budget
50% budget, 36% mid, 14% premium
“(adidas.ca) If you specifically want black/black colourways, tell me your **men's or women's, shoe size, and budget (e.g.”
ChatGPT
“Best Marathon / Race-Day Performer: Adidas Adizero Adios Pro 4** Engineered with Lightstrike Pro cushioning and carbon-infused EnergyRods 2.0, built specifically for chasing personal bests over long distances.”
Google AI Mode
“They drop prices by 30% to 50% on running silhouettes (like Nike Pegasus, Adidas Ultraboost, or On Running).”
Google AI Mode
“adidas Canada +3 Major Sporting Goods Retailers** : Stores like Sport Chek , Foot Locker Canada , and Altitude Sports are prime spots for multi-brand price matching and doorcrasher discounts on Nike, Hoka, On Running,...”
Google AI Mode
Products AI names
The specific adidas items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as adidas.
How to read this
Bar is how often that brand is recommended in the same answer as adidas, relative to the rest.
adidas on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with adidas.