AI Shelf Index · 2026 holiday shopping season
Asics AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#4
Fitness & Outdoor · CA
Shelf-share
4.3%
of CA answers
Sentiment
95%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
The shoppers Asics wins
The same answers, sliced by the shopper the question implies — where Asics ranks best.
Where Asics wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#4
5.1%
Research
#14
1.7%
Comparison
#7
4.5%
Validation
#2
7.6%
Purchase
#6
4.2%
Where the engines differ
What AI says about Asics
Observed from the answers themselves — not a score.
Sentiment
95% positive · no negative mentions
Price framing
framed mid
8% budget, 65% mid, 27% premium
“Best Super Trainer / Bounce: ASICS Megablast** Building on ASICS’ high-stack lineup, this model injects a full midsole of FF Turbo2 superfoam for massive energy return and versatile cruising across both long and uptem...”
Google AI Mode
“[Nike Women's Pegasus 42 Running Shoes]() - ASICS Novablast 5 — around $130 CAD for a women's version at Running Room; more cushioned/bouncy and a particularly good target if you run regularly.”
ChatGPT
“[Asics Women's Novablast 5]() - HOKA Rincon 4 — currently $119.97 CAD at SportChek; lightweight and considerably less bulky-looking than a Bondi.”
ChatGPT
“(Nike.com) ASICS Canada is also running a large sale selection, including models discounted from regular prices.”
ChatGPT
Products AI names
The specific Asics items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Asics.
How to read this
Bar is how often that brand is recommended in the same answer as Asics, relative to the rest.
Asics on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Asics.