AI Shelf Index · 2026 holiday shopping season
Lululemon AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#1
Fitness & Outdoor · CA
Shelf-share
11.9%
of CA answers
Sentiment
99%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
The shoppers Lululemon wins
The same answers, sliced by the shopper the question implies — where Lululemon ranks best.
Where Lululemon wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
14.1%
Research
#1
8.4%
Comparison
#1
13.8%
Validation
#1
13.9%
Purchase
#1
10.1%
Where the engines differ
What AI says about Lululemon
Observed from the answers themselves — not a score.
Sentiment
99% positive · no negative mentions
Price framing
framed premium
16% mid, 84% premium
“Current Canadian lululemon listings show Wunder Train at C$108, Align at C$108, with several sale colours substantially lower.”
ChatGPT
“(Lululemon) Sale-buying sweet spots: Wunder Train ≤C$80, Align ≤C$80, Alo ≤C$100 CAD equivalent.”
ChatGPT
“lululemon's current sale selection includes Wunder Train around C$59–79.”
ChatGPT
“Reddit's Canadian activewear discussions specifically mention Aritzia alongside Athleta and Lululemon as good options.”
ChatGPT
Products AI names
The specific Lululemon items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Lululemon.
How to read this
Bar is how often that brand is recommended in the same answer as Lululemon, relative to the rest.
Lululemon on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Lululemon.