AI Shelf Index · 2026 holiday shopping season
New Balance AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#10
Fitness & Outdoor · CA
Shelf-share
2.3%
of CA answers
Sentiment
96%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
New Balance
2.3%
The shoppers New Balance wins
The same answers, sliced by the shopper the question implies — where New Balance ranks best.
Where New Balance wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#13
2.0%
Research
#15
1.6%
Comparison
#16
1.9%
Validation
#8
3.3%
Purchase
#11
2.6%
Where the engines differ
What AI says about New Balance
Observed from the answers themselves — not a score.
Sentiment
96% positive · no negative mentions
Price framing
framed mid
9% budget, 65% mid, 26% premium
“Best Max-Cushion & Stability: New Balance Fresh Foam X 1080v14** A masterclass in soft landings and smooth transitions, blending plush underfoot comfort with a supportive framework ideal for long recovery runs and dai...”
Google AI Mode
“[Brooks Women's Ghost Max 3]() - New Balance FuelCell Rebel v5 — around $144 CAD at Sporting Life; one of the more fashion-forward silhouettes while remaining performance-oriented.”
ChatGPT
“(#1 Athletic Shoe Review Site) - New Balance 880v15 GTX — a good option if you want a more conventional cushioned walking/running shoe with waterproofing.”
ChatGPT
“New Balance 1080v15 — Particularly worth considering if you need more room through the forefoot or different width options.”
ChatGPT
Products AI names
The specific New Balance items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as New Balance.
How to read this
Bar is how often that brand is recommended in the same answer as New Balance, relative to the rest.
New Balance on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with New Balance.