AI Shelf Index · 2026 holiday shopping season
HOKA AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#2
Fitness & Outdoor · CA
Shelf-share
5.9%
of CA answers
Sentiment
97%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
The shoppers HOKA wins
The same answers, sliced by the shopper the question implies — where HOKA ranks best.
Where HOKA wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#7
2.8%
Research
#5
3.8%
Comparison
#2
6.2%
Validation
#3
6.0%
Purchase
#2
7.1%
Where the engines differ
What AI says about HOKA
Observed from the answers themselves — not a score.
Sentiment
97% positive · no negative mentions
Price framing
framed mid
9% budget, 64% mid, 27% premium
“[Asics Women's Novablast 5]() - HOKA Rincon 4 — currently $119.97 CAD at SportChek; lightweight and considerably less bulky-looking than a Bondi.”
ChatGPT
“[HOKA Women's Rincon 4 Shoes]() - Brooks Ghost Max 3 — around $130 CAD at Famous Footwear Canada; more substantial visually, but comfortable for high-volume training.”
ChatGPT
“HOKA Clifton 9 GTX — the cushioning/stability choice.”
ChatGPT
“If I were narrowing this to two types for you: - Mostly sidewalks, roads and packed snow: HOKA Clifton 9 GTX or NB 880v15 GTX.”
ChatGPT
Products AI names
The specific HOKA items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as HOKA.
How to read this
Bar is how often that brand is recommended in the same answer as HOKA, relative to the rest.
HOKA on other shelves
Slingso Managed Outcomes
How would HOKA grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with HOKA.