AI Shelf Index · 2026 holiday shopping season
Brooks AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#6
Fitness & Outdoor · CA
Shelf-share
3.4%
of CA answers
Sentiment
96%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
The shoppers Brooks wins
The same answers, sliced by the shopper the question implies — where Brooks ranks best.
Where Brooks wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#41
0.5%
Research
#3
4.2%
Comparison
#4
5.9%
Validation
#4
4.9%
Purchase
#5
4.7%
Where the engines differ
What AI says about Brooks
Observed from the answers themselves — not a score.
Sentiment
96% positive · no negative mentions
Price framing
framed mid
10% budget, 86% mid, 5% premium
“[HOKA Women's Rincon 4 Shoes]() - Brooks Ghost Max 3 — around $130 CAD at Famous Footwear Canada; more substantial visually, but comfortable for high-volume training.”
ChatGPT
“[Brooks Women's Ghost Max 3]() - New Balance FuelCell Rebel v5 — around $144 CAD at Sporting Life; one of the more fashion-forward silhouettes while remaining performance-oriented.”
ChatGPT
“See the lineup on Brooks Running .”
Google AI Mode
“(Sport Chek) - Brooks Launch 11 — $79.88, down from $95.97.”
ChatGPT
Products AI names
The specific Brooks items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Brooks.
How to read this
Bar is how often that brand is recommended in the same answer as Brooks, relative to the rest.
Brooks on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Brooks.