AI Shelf Index · 2026 holiday shopping season
Marvel Legends AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#18
Toys · UK
Shelf-share
0.9%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
The shoppers Marvel Legends wins
The same answers, sliced by the shopper the question implies — where Marvel Legends ranks best.
Where Marvel Legends wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#7
2.8%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Marvel Legends
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
40% budget, 60% mid
“Marvel Legends — best value - Probably my #1 recommendation for starting a collection.”
ChatGPT
“[Marvel Legends Dark Avengers Spider-Man]() £39.99 4.”
ChatGPT
“7-inch figures, so they don't always mix perfectly with Marvel Legends, but they look fantastic together as a dedicated DC shelf.”
ChatGPT
“Marvel Legends Secret Wars Retro Iceman Listed at {turn753745product0.displayed_price} Best for Marvel fans who enjoy comic-inspired designs and nostalgic packaging.”
ChatGPT
Products AI names
The specific Marvel Legends items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Marvel Legends.
Star Wars Black Series
Bandai Tamashii Nations
How to read this
Bar is how often that brand is recommended in the same answer as Marvel Legends, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Marvel Legends.