AI Shelf Index · 2026 holiday shopping season
NECA AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#94
Toys · US
Shelf-share
0.1%
of US answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
NECA
0.1%
The shoppers NECA wins
The same answers, sliced by the shopper the question implies — where NECA ranks best.
Where NECA wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#24
0.8%
Purchase
#57
0.2%
Where the engines differ
What AI says about NECA
Observed from the answers themselves — not a score.
Sentiment
80% positive · no negative mentions
Price framing
framed premium
50% budget, 50% premium
“NECA Horror & Sci-Fi Mystery Boxes:** Curated blind assortments targeted at movie and pop-culture fans, often packing high face-value content ideal for display or customizers.”
Google AI Mode
“Watch for Holiday Sales: Major retailers and brands (including NECA Online Store ) run exclusive collector mystery and blind box bundles around Black Friday and Cyber Monday, offering high-value secondary crossover it...”
Google AI Mode
Products AI names
The specific NECA items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as NECA.
How to read this
Bar is how often that brand is recommended in the same answer as NECA, relative to the rest.
NECA on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with NECA.