AI Shelf Index · 2026 holiday shopping season
Merrell AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#37
Fitness & Outdoor · AU
Shelf-share
0.6%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Merrell
0.6%
The shoppers Merrell wins
The same answers, sliced by the shopper the question implies — where Merrell ranks best.
Where Merrell wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#6
3.2%
Purchase
—
not surfaced
Where the engines differ
What AI says about Merrell
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“(Reddit) [Merrell Moab 3 Men's]() $199.95 - Altra Lone Peak — worth trying if you like a wide toe box and lightweight trail-runner feel.”
ChatGPT
“My shortlist would be Hoka, Brooks, ASICS and Merrell, but the best choice depends on whether you mostly walk on roads and paths or tackle proper hiking trails.”
ChatGPT
“Merrell Moab:** Worth considering for actual hiking, particularly when you need more traction than an ordinary road-walking shoe provides.”
ChatGPT
“For bushwalking, gravel tracks and uneven ground, I'd start with the Merrell Moab 3.”
ChatGPT
Products AI names
The specific Merrell items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Merrell.
How to read this
Bar is how often that brand is recommended in the same answer as Merrell, relative to the rest.
Merrell on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Merrell.