AI Shelf Index · 2026 holiday shopping season
Merrell AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#13
Fitness & Outdoor · UK
Shelf-share
2.2%
of UK answers
Sentiment
96%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Merrell
2.2%
The shoppers Merrell wins
The same answers, sliced by the shopper the question implies — where Merrell ranks best.
Where Merrell wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#29
0.6%
Research
#29
0.6%
Comparison
#5
5.0%
Validation
#19
1.5%
Purchase
#10
2.6%
Where the engines differ
What AI says about Merrell
Observed from the answers themselves — not a score.
Sentiment
96% positive · no negative mentions
Price framing
framed mid
36% budget, 64% mid
“Low-impact factor:** Equipped with a molded nylon arch shank and Merrell Air Cushion in the heel, which adds stability and absorbs shock gracefully on uneven stile-hopping and root-strewn woodland walks.”
Google AI Mode
“Wet/muddy countryside & rough coast: KEEN Targhee Wide or Merrell Moab 3 Wide.”
ChatGPT
“The Merrell Moab 3 GTX Wide is particularly worth trying: current UK guides highlight its generous forefoot and availability in a genuine wide fitting, with waterproofing and a grippy outsole.”
ChatGPT
“MoreSports Top Recommendations for Wide Feet & Low-Impact Walking Merrell Moab Speed 2 / Moab 3 (Wide Options)** : Known for dedicated wide-fit options that provide extra room in the forefoot without slipping at the h...”
Google AI Mode
Products AI names
The specific Merrell items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Merrell.
How to read this
Bar is how often that brand is recommended in the same answer as Merrell, relative to the rest.
Merrell on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Merrell.