AI Shelf Index · 2026 holiday shopping season
Oztent AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#13
Fitness & Outdoor · AU
Shelf-share
1.5%
of AU answers
Sentiment
90%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Oztent
1.5%
The shoppers Oztent wins
The same answers, sliced by the shopper the question implies — where Oztent ranks best.
Where Oztent wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#4
5.3%
Research
#75
0.0%
Comparison
#41
0.5%
Validation
#18
1.3%
Purchase
#66
0.2%
Where the engines differ
What AI says about Oztent
Observed from the answers themselves — not a score.
Sentiment
90% positive · no negative mentions
Price framing
framed premium
17% mid, 83% premium
“⚡ Best if setup time drives you mad: Oztent RV-4 The [Oztent RV-4 Tent]() is the specialist choice.”
ChatGPT
“Oztent currently lists it at $1,499.”
ChatGPT
“(Oztent Australia Pty Limited) That's fantastic when you've arrived at a campsite with two tired children and just want the tent standing now.”
ChatGPT
“⚡ Oztent RV-4/RV-5 — only if ultra-fast setup is worth the premium to you.”
ChatGPT
Products AI names
The specific Oztent items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Oztent.
How to read this
Bar is how often that brand is recommended in the same answer as Oztent, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Oztent.