Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Merrell AI shopping shelf share

🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026

Standing

#17

Fitness & Outdoor · CA

#33 #17

Shelf-share

1.6%

of CA answers

0.6% 1.6%

Sentiment

92%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

Lululemon

11.9%

HOKA

5.9%

NordicTrack

4.8%

Asics

4.3%

UREVO

3.5%

Brooks

3.4%

⋯

Merrell

1.6%

The shoppers Merrell wins

The same answers, sliced by the shopper the question implies — where Merrell ranks best.

The Winter Walker

Where Merrell wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#11

2.3%

Research

#19

1.4%

Comparison

#15

2.1%

Validation

#54

0.3%

Purchase

#23

1.1%

Where the engines differ

ChatGPT

1.4%

Google AI Mode

1.5%

What AI says about Merrell

Observed from the answers themselves — not a score.

Sentiment

92% positive · no negative mentions

Price framing

framed budget

67% budget, 33% mid

“Lots of walking + plantar-fasciitis-friendly cushioning: The Merrell Thermo Snow Grip Mid** is an interesting middle ground.”
ChatGPT

“Merrell's Canadian winter range emphasizes traction, waterproofing and insulation, and the Thermo Snow Grip is considerably more walking-oriented than a heavy pac boot.”
ChatGPT

“(Merrell) **2.”
ChatGPT

“Merrell Agility Peak 5 GTX — worth considering if your walks regularly include snow-covered trails; its Vibram outsole and deep lugs tested particularly well for snowy/icy terrain.”
ChatGPT

Products AI names

The specific Merrell items the engines put in front of CA shoppers.

Women's Coldpack 3 Thermo Mid Zip Waterproof 0.3%
Coldpack 3 Thermo Mid 0.2%
Thermo Chill 2 Mid WP 0.2%
Cham 8 Thermo / Vibram Arctic Grip models 0.1%
Men's Thermo Snow Grip Mid Waterproof Boots 0.1%
Thermo Snow Grip Mid Waterproof 0.1%
Agility Peak 5 GTX 0.0%
Antora 3 Thermo Mid Zip WP 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Merrell.

Yaktrax

How to read this

Bar is how often that brand is recommended in the same answer as Merrell, relative to the rest.

Merrell on other shelves

🇬🇧 UK Fitness & Outdoor · #13 🇦🇺 AU Fitness & Outdoor · #37 All markets →

Slingso Managed Outcomes

How would Merrell grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Merrell.