AI Shelf Index · 2026 holiday shopping season
Bushman AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#44
Fitness & Outdoor · AU
Shelf-share
0.5%
of AU answers
Sentiment
90%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Bushman
0.5%
The shoppers Bushman wins
The same answers, sliced by the shopper the question implies — where Bushman ranks best.
Where Bushman wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#66
0.1%
Comparison
#7
3.6%
Validation
#48
0.6%
Purchase
—
not surfaced
Where the engines differ
What AI says about Bushman
Observed from the answers themselves — not a score.
Sentiment
90% positive · no negative mentions
Price framing
framed mid
67% mid, 33% premium
“If you are upgrading a built-in van fridge, look at the Bushman DC-X series or Dometic RUC/RCD line .”
Google AI Mode
“Bushman Fridges +1 * Part 2: Gear for Creaky Knees, Camp Comfort & Sun Safety 1\.”
Google AI Mode
“Bushman DC85-X — particularly interesting for a caravan The DC85-X is an upright 85L 12/24V fridge with a 6L freezer compartment, Secop/Danfoss compressor, internal fan and a quoted average consumption of about 1.3 Ah...”
ChatGPT
“Bushman gives the compressor a 7-year warranty and rates it for ambient temperatures up to 43°C.”
ChatGPT
Products AI names
The specific Bushman items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Bushman.
How to read this
Bar is how often that brand is recommended in the same answer as Bushman, relative to the rest.
Slingso Managed Outcomes
How would Bushman grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bushman.