AI Shelf Index · 2026 holiday shopping season
MAFEX AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#34
Toys · US
Shelf-share
0.4%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
The shoppers MAFEX wins
The same answers, sliced by the shopper the question implies — where MAFEX ranks best.
Where MAFEX wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#15
1.2%
Purchase
#126
0.0%
Where the engines differ
What AI says about MAFEX
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
67% mid, 33% premium
“Mafex - Best for: premium 1/12-scale figures, especially Marvel/DC/movie characters.”
ChatGPT
“Premium articulated action figures Best for poseability and character collecting Look at MAFEX, SH Figuarts and Marvel Legends.”
ChatGPT
Shelved alongside
Brands the engines recommend in the same answers as MAFEX.
How to read this
Bar is how often that brand is recommended in the same answer as MAFEX, relative to the rest.
MAFEX on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with MAFEX.