AI Shelf Index · 2026 holiday shopping season
McFarlane AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#24
Toys · UK
Shelf-share
0.7%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
The shoppers McFarlane wins
The same answers, sliced by the shopper the question implies — where McFarlane ranks best.
Where McFarlane wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#16
1.8%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about McFarlane
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“McFarlane DC Multiverse — best for DC - Excellent if your shelf is going to be Batman/DC-heavy.”
ChatGPT
Products AI names
The specific McFarlane items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as McFarlane.
Masters of the Universe
Star Wars Black Series
How to read this
Bar is how often that brand is recommended in the same answer as McFarlane, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with McFarlane.