AI Shelf Index · 2026 holiday shopping season
Macro Mike AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#72
Supplements · AU
Shelf-share
0.1%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Macro Mike
0.1%
The shoppers Macro Mike wins
The same answers, sliced by the shopper the question implies — where Macro Mike ranks best.
Where Macro Mike wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#41
0.3%
Research
—
not surfaced
Comparison
#49
0.2%
Validation
—
not surfaced
Purchase
#82
0.0%
Where the engines differ
What AI says about Macro Mike
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“Macro Mike** : Frequently mentioned for those looking for plant-based/vegan options, famous for dessert-style peanut butter and almond protein flavours.”
Google AI Mode
“(Reddit) - Macro Mike — particularly popular in Reddit discussions for plant-based protein and flavour.”
ChatGPT
“VPA Australia Macro Mike Focus: All-natural, gut-friendly plant-based proteins, baking mixes, and macro-friendly functional foods.”
Google AI Mode
“VPA Australia Macro Mike Focus: Plant-based, allergen-friendly, gut-healthy macro snacks and peanut-butter-based protein powders.”
Google AI Mode
Products AI names
The specific Macro Mike items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Macro Mike.
EHP Labs
How to read this
Bar is how often that brand is recommended in the same answer as Macro Mike, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Macro Mike.