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AI Shelf Index · 2026 holiday shopping season

VPA Australia AI shopping shelf share

💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026

Standing

#7

▲20 places

Supplements · AU

#9 #7

Shelf-share

2.7%

▲2.0

of AU answers

2.0% 2.7%

Sentiment

88%

positive

Who's on the supplements shelf

1 Bulk Nutrients
17.7%
2 Swisse
9.2%
3 Blackmores
7.6%
4 Nutra Organics
5.6%
5 Musashi
3.3%
6 True Protein
2.7%
⋯
7 VPA Australia
2.7%

The shoppers VPA Australia wins

The same answers, sliced by the shopper the question implies — where VPA Australia ranks best.

The Gym Starter
#4
The New Shopper
#17
The Beauty-From-Within Buyer
#87

Where VPA Australia wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#17

1.2%

Research

#6

1.9%

Comparison

#11

2.8%

Validation

#17

1.5%

Purchase

#19

1.1%

Where the engines differ

ChatGPT
0.1%
Google AI Mode
3.3%

What AI says about VPA Australia

Observed from the answers themselves — not a score.

Sentiment

88% positive · no negative mentions

Price framing

framed budget

100% budget

“VPA Australia:** Another heavy-hitter frequently recommended alongside Bulk Nutrients for frequent sales and clean profile.”

Google AI Mode

“Check options on VPA Australia .”

Google AI Mode

“VPA Australia The Lowdown:** Another heavy-hitting Australian direct-to-consumer brand that frequently runs massive site-wide sales and bulk discounts.”

Google AI Mode

“If you still want a commercial blend, wait for VPA Australia or Bulk Nutrients site-wide sales (End of Financial Year, Black Friday, or Boxing Day) to bundle it with your protein.”

Google AI Mode

Products AI names

The specific VPA Australia items the engines put in front of AU shoppers.

  • Creatine Monohydrate 0.5%
  • Creatine Monohydrate Powder 0.3%
  • Whey Protein 0.1%
  • Premium Whey (WPC) 0.1%
  • Whey Protein Concentrate 0.1%

Shelved alongside

Brands the engines recommend in the same answers as VPA Australia.

Bulk Nutrients

True Protein

Musashi

Swisse

Blackmores

Protein Supplies Australia

Myprotein

Macro Mike

How to read this

Bar is how often that brand is recommended in the same answer as VPA Australia, relative to the rest.

Slingso Managed Outcomes

How would VPA Australia grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with VPA Australia.