AI Shelf Index · 2026 holiday shopping season
ATP Science AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#33
Supplements · AU
Shelf-share
0.4%
of AU answers
Sentiment
75%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
ATP Science
0.4%
The shoppers ATP Science wins
The same answers, sliced by the shopper the question implies — where ATP Science ranks best.
Where ATP Science wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#11
1.6%
Research
#29
0.4%
Comparison
#12
2.1%
Validation
#14
1.6%
Purchase
#49
0.3%
Where the engines differ
What AI says about ATP Science
Observed from the answers themselves — not a score.
Sentiment
75% positive · no negative mentions
Price framing
framed premium
50% mid, 50% premium
“ATP Science Best for:** Innovative, science-backed herbal, gut-health, and hormonal formulations.”
Google AI Mode
“If you want, I can also compare Australian creatine brands (Chemist Warehouse, Bulk Nutrients, MyProtein, True Protein, ATP Science, etc.) and tell you which ones are actually worth buying when they're on sale.”
ChatGPT
“Top Australian Sports Nutrition & Fitness Brands ATP Science Focus:** Scientifically driven, innovative formulas targeting gut health, hormonal balance, and alternative proteins.”
Google AI Mode
“ATP Science — best premium brand** A particularly interesting choice if you want more than basic protein and creatine.”
ChatGPT
Products AI names
The specific ATP Science items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as ATP Science.
Pillar Performance
How to read this
Bar is how often that brand is recommended in the same answer as ATP Science, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with ATP Science.