AI Shelf Index · 2026 holiday shopping season
BSc AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#16
Supplements · AU
Shelf-share
1.2%
of AU answers
Sentiment
87%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
BSc
1.2%
The shoppers BSc wins
The same answers, sliced by the shopper the question implies — where BSc ranks best.
Where BSc wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#8
2.0%
Research
#30
0.4%
Comparison
—
not surfaced
Validation
#56
0.1%
Purchase
#9
2.9%
Where the engines differ
What AI says about BSc
Observed from the answers themselves — not a score.
Sentiment
87% positive · no negative mentions
Price framing
framed budget
82% budget, 9% mid, 9% premium
“Pharmacy/Supermarket Brands (Musashi / BSc / Swisse Sports):** Sometimes found on half-price specials at Chemist Warehouse, Coles, or Woolworths.”
Google AI Mode
“Worth trying: BSc BSc's bars are another good Australian option, particularly if you find them heavily discounted.”
ChatGPT
“(Chemist Warehouse) Reddit users also specifically mention BSc as one of the better high-protein bars that doesn't taste overly chalky.”
ChatGPT
“Musashi, Optimum Nutrition, True Protein and BSC are also reasonable brands if the ingredient panel says essentially creatine monohydrate and the sale price is good.”
ChatGPT
Products AI names
The specific BSc items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as BSc.
How to read this
Bar is how often that brand is recommended in the same answer as BSc, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with BSc.