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AI Shelf Index · 2026 holiday shopping season

Love 'Em AI shopping shelf share

🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026

Standing

#17

Pet Supplies · AU

#7 #17

Shelf-share

1.1%

of AU answers

3.4% 1.1%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

1 Royal Canin
8.3%
2 Hill's
7.8%
3 Lyka Pet Food
7.5%
4 Black Hawk
6.1%
5 Purina
6.0%
6 ADVANCE
5.0%
⋯
17 Love 'Em
1.1%

The shoppers Love 'Em wins

The same answers, sliced by the shopper the question implies — where Love 'Em ranks best.

The First-Puppy Parent
#6

Where Love 'Em wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

—

not surfaced

Comparison

#15

2.2%

Validation

#12

2.4%

Purchase

#21

1.2%

Where the engines differ

ChatGPT
1.0%
Google AI Mode
1.3%

What AI says about Love 'Em

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

88% budget, 13% mid

“Cons:** Pricier than _Love 'Em_ , but a top-tier choice if your cavoodle has a delicate stomach.”

Google AI Mode

“Love 'Em Puppy Rewards — ~$11.99: Another puppy-specific option worth comparing if your Cavoodle prefers something different.”

ChatGPT

“(Pet Circle) - Love 'Em Puppy Rewards Liver Treats — a particularly interesting budget option; the current listing is around $7 for 200 g.”

ChatGPT

“Good behaviour: Tiny pieces of SavourLife/Love 'Em/etc.”

ChatGPT

Products AI names

The specific Love 'Em items the engines put in front of AU shoppers.

  • Puppy Rewards Liver Treats 200g 0.2%
  • Air Dried Beef Liver 0.2%
  • Chicken Training Treats 0.1%
  • Beef Liver Rewards Puppy Treats 0.1%
  • Beef Liver Training Treats 0.1%
  • Dog Training Treats (Beef & Liver or Chicken) 0.1%
  • Puppy Reward Dog Treats 0.1%
  • Training Treats (Chicken, Beef & Liver, or Kangaroo) 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Love 'Em.

SavourLife

KONG

Hero Bites

Vitapet

Prime100

Blackdog

Black Hawk

ZIWI Peak

How to read this

Bar is how often that brand is recommended in the same answer as Love 'Em, relative to the rest.

Slingso Managed Outcomes

How would Love 'Em grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Love 'Em.