Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

ZIWI Peak AI shopping shelf share

🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026

Standing

#35

Pet Supplies · AU

#32 #35

Shelf-share

0.4%

of AU answers

0.1% 0.4%

Sentiment

74%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

Royal Canin

8.3%

Hill's

7.8%

Lyka Pet Food

7.5%

Black Hawk

6.1%

Purina

6.0%

ADVANCE

5.0%

⋯

35 ZIWI Peak

0.4%

The shoppers ZIWI Peak wins

The same answers, sliced by the shopper the question implies — where ZIWI Peak ranks best.

The First-Puppy Parent

#19

The New Shopper

#22

The Senior-Dog Devotee

#24

The Fresh-Food Dog Parent

#61

Where ZIWI Peak wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#19

0.8%

Research

—

not surfaced

Comparison

#25

0.8%

Validation

#35

0.5%

Purchase

#63

0.2%

Where the engines differ

ChatGPT

0.5%

Google AI Mode

0.4%

What AI says about ZIWI Peak

Observed from the answers themselves — not a score.

Sentiment

74% positive · no negative mentions

Price framing

framed premium

7% mid, 93% premium

“Zeal Pure Wild Free-Range Venison/Lamb Lung or Ziwi Peak Air-Dried Price / Value: Premium/Splurge (easily $ 1 5– $ 2 5a bag).”
Google AI Mode

“| | ZIWI Peak Air-Dried Lamb | Single-source Lamb | Naturally occurring from bone/cartilage + green-lipped mussel | Highly digestible; soft air-dried texture is easy to chew or rehydrate into a gentle mash.”
Google AI Mode

“ZIWI PeakAir-Dried Lamb :** Features single-source lamb which reduces stomach flare-ups.”
Google AI Mode

“(Purina Australia) - Best premium: Ziwi Peak — particularly good if you want a meat-heavy, higher-end diet.”
ChatGPT

Products AI names

The specific ZIWI Peak items the engines put in front of AU shoppers.

Air-Dried Lamb 0.1%
Air Dried Mackerel & Lamb 0.1%
Air-Dried Chicken 0.1%
Good Dog Rewards 0.0%
Air-Dried 0.0%
Air-Dried / Freeze-Dried 0.0%
Air-Dried Air Bites / Provenance 0.0%
Air-Dried Dog Food 0.0%

Shelved alongside

Brands the engines recommend in the same answers as ZIWI Peak.

How to read this

Bar is how often that brand is recommended in the same answer as ZIWI Peak, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with ZIWI Peak.