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AI Shelf Index · 2026 holiday shopping season

Hero Bites AI shopping shelf share

🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026

Standing

#36

Pet Supplies · AU

#25 #36

Shelf-share

0.4%

of AU answers

0.1% 0.4%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

Royal Canin

8.3%

Hill's

7.8%

Lyka Pet Food

7.5%

Black Hawk

6.1%

Purina

6.0%

ADVANCE

5.0%

⋯

36 Hero Bites

0.4%

The shoppers Hero Bites wins

The same answers, sliced by the shopper the question implies — where Hero Bites ranks best.

The First-Puppy Parent

Where Hero Bites wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

—

not surfaced

Comparison

#27

0.8%

Validation

#62

0.2%

Purchase

#16

1.7%

Where the engines differ

ChatGPT

0.2%

Google AI Mode

0.9%

What AI says about Hero Bites

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

100% budget

“Hero Bites Puppy Training Treats / Strips (50g - 200g) : Budget-friendly pocket-sized packs (like the Chicken & Coconut or Kangaroo & Pomegranate bites) sitting around $ 5 for smaller bags.”
Google AI Mode

“Hero Bites Puppy Training Treats : Costing roughly $ 5 .”
Google AI Mode

“Petbarn +2 Hero Bites Peanut Butter & Blueberry Puppy Training Treats Pros: Super affordable entry point, pocket-friendly, and packed with appealing flavours plus antioxidants.”
Google AI Mode

Products AI names

The specific Hero Bites items the engines put in front of AU shoppers.

Puppy Training Treats 0.2%
Peanut Butter & Blueberry Puppy Training Treats 0.1%
Puppy Strips (Peanut Butter & Blueberry) 0.1%
Puppy Training Treats (Kangaroo & Pomegranate) 0.1%
Puppy Training Treats / Strips 0.1%
Kangaroo & Pomegranate Puppy Training Treats 0.0%
Training Treats 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Hero Bites.

How to read this

Bar is how often that brand is recommended in the same answer as Hero Bites, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Hero Bites.