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AI Shelf Index · 2026 holiday shopping season

SavourLife AI shopping shelf share

🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026

Standing

#9

Pet Supplies · AU

#13 #9

Shelf-share

3.3%

of AU answers

2.0% 3.3%

Sentiment

95%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

1 Royal Canin
8.3%
2 Hill's
7.8%
3 Lyka Pet Food
7.5%
4 Black Hawk
6.1%
5 Purina
6.0%
6 ADVANCE
5.0%
⋯
9 SavourLife
3.3%

The shoppers SavourLife wins

The same answers, sliced by the shopper the question implies — where SavourLife ranks best.

The First-Puppy Parent
#3
The Senior-Dog Devotee
#14
The New Shopper
#20

Where SavourLife wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#38

0.3%

Research

#28

0.5%

Comparison

#11

3.2%

Validation

#6

3.7%

Purchase

#6

5.3%

Where the engines differ

ChatGPT
2.9%
Google AI Mode
2.3%

What AI says about SavourLife

Observed from the answers themselves — not a score.

Sentiment

95% positive · no negative mentions

Price framing

framed budget

69% budget, 28% mid, 3% premium

“Best puppy-specific option: [SavourLife Australian Chicken Puppy Training Treats]() — around $12, soft and bite-sized.”

ChatGPT

“Pet Circle's vet guide specifically recommends SavourLife puppy training treats.”

ChatGPT

“SavourLife Australian Training Treats (Kangaroo or Chicken) Why it's great: Specially manufactured as small, soft, bite-sized cubes.”

Google AI Mode

“SavourLife Ancient Grains 7+ Senior Why it fits:** A brilliant Australian-made, holistic, gluten-free option containing natural superfoods, prebiotics for gut health, and single-source Australian meat.”

Google AI Mode

Products AI names

The specific SavourLife items the engines put in front of AU shoppers.

  • Australian Chicken Puppy Training Treats 1.1%
  • Australian Lamb Puppy Training Treats 0.3%
  • Grain Free Mature 7+ 0.3%
  • Puppy Training Treats 165g 0.2%
  • Ancient Grains Sensitive Ocean Fish Adult Dog Food 0.1%
  • Australian Training Treats (Kangaroo or Chicken) 0.1%
  • Essentials Puppy Food 0.1%
  • Grain Free Mature 7+ Australian Chicken 0.1%

Shelved alongside

Brands the engines recommend in the same answers as SavourLife.

Prime100

Black Hawk

Love 'Em

Lyka Pet Food

Scratch

KONG

Frontier Pets

Meals for Mutts

How to read this

Bar is how often that brand is recommended in the same answer as SavourLife, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with SavourLife.