Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Prime100 AI shopping shelf share

🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026

Standing

#13

Pet Supplies · AU

#15 #13

Shelf-share

1.7%

of AU answers

1.8% 1.7%

Sentiment

87%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

Royal Canin

8.3%

Hill's

7.8%

Lyka Pet Food

7.5%

Black Hawk

6.1%

Purina

6.0%

ADVANCE

5.0%

⋯

Prime100

1.7%

The shoppers Prime100 wins

The same answers, sliced by the shopper the question implies — where Prime100 ranks best.

The New Shopper

The Senior-Dog Devotee

The First-Puppy Parent

#13

The Fresh-Food Dog Parent

#15

Where Prime100 wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#23

0.6%

Research

#16

1.5%

Comparison

#14

2.6%

Validation

#26

0.7%

Purchase

5.3%

Where the engines differ

ChatGPT

1.5%

Google AI Mode

2.8%

What AI says about Prime100

Observed from the answers themselves — not a score.

Sentiment

87% positive · no negative mentions

Price framing

framed premium

22% budget, 30% mid, 48% premium

“Single-protein/roll format: Prime100 - Especially interesting if you're trying to keep the ingredient list relatively simple.”
ChatGPT

“Prime100 also performed strongly in Canstar Blue's 2026 consumer-satisfaction survey, which measured satisfaction with factors including ingredients and availability.”
ChatGPT

“Prime100 SPD (Single Protein Diet):** Highly popular in Australia for sensitive stomachs.”
Google AI Mode

“For a higher-value reward: [Prime100 Lamb Puppy Training Treats]() — useful when you need something more exciting, such as recall training.”
ChatGPT

Products AI names

The specific Prime100 items the engines put in front of AU shoppers.

SPD Rolls/Raw 0.3%
Prime100 SPD Single Protein Diets Air Dried Lamb & Rosemary 0.2%
Lamb Puppy Training Treats 0.1%
Air Dried Chicken & Brown Rice 0.1%
Prime100 Kangaroo Pumpkin Roll 0.1%
Rolls & Fresh Formulations 0.1%
SPD 0.1%
SPD (Single Protein Diet) Slow-Cooked or Roll Ranges (Kangaroo or Turkey) 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Prime100.

How to read this

Bar is how often that brand is recommended in the same answer as Prime100, relative to the rest.

Slingso Managed Outcomes

How would Prime100 grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Prime100.