AI Shelf Index · 2026 holiday shopping season
Blackdog AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#84
Pet Supplies · AU
Shelf-share
0.1%
of AU answers
Sentiment
83%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
The shoppers Blackdog wins
The same answers, sliced by the shopper the question implies — where Blackdog ranks best.
Where Blackdog wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#34
0.6%
Validation
#60
0.2%
Purchase
#47
0.4%
Where the engines differ
What AI says about Blackdog
Observed from the answers themselves — not a score.
Sentiment
83% positive · no negative mentions
Price framing
framed budget
67% budget, 17% mid, 17% premium
“Blackdog Yoghurt Drops or Bulk Jerky (broken down) Why it's great: Blackdog is an Aussie staple brand found in most pet aisles.”
Google AI Mode
“Comparison of Top Puppy Training Treats in Australia Blackdog Chicken Meatballs / Training Rolls Price / Value:** Excellent bulk value (around $ 2 8for a large 1kg roll/bag format that you can chop down yourself).”
Google AI Mode
Products AI names
The specific Blackdog items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Blackdog.
How to read this
Bar is how often that brand is recommended in the same answer as Blackdog, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Blackdog.