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AI Shelf Index · 2026 holiday shopping season

Vitapet AI shopping shelf share

🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026

Standing

#180

▼165 places

Pet Supplies · AU

#16 outside top 40

Shelf-share

0.0%

▼1.7

of AU answers

0.1% 0.0%

Sentiment

88%

positive

Who's on the pet supplies shelf

Royal Canin

8.3%

Hill's

7.8%

Lyka Pet Food

7.5%

Black Hawk

6.1%

Purina

6.0%

ADVANCE

5.0%

⋯

180

Vitapet

0.0%

The shoppers Vitapet wins

The same answers, sliced by the shopper the question implies — where Vitapet ranks best.

The First-Puppy Parent

Where Vitapet wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

—

not surfaced

Comparison

#28

0.8%

Validation

#21

1.1%

Purchase

#12

2.4%

Where the engines differ

ChatGPT

1.2%

Google AI Mode

0.5%

What AI says about Vitapet

Observed from the answers themselves — not a score.

Sentiment

88% positive · no negative mentions

Price framing

framed budget

86% budget, 14% mid

“Best value: [Vitapet Pocket Trainers Chicken with Sweet Potato]() — around $5, with lots of small training-sized pieces.”
ChatGPT

“🐕 Best supermarket/pet-store style option: Vitapet [Vitapet Trainers Sweet Potato Chunk]() $5.79 At around $5.79, this is the kind of inexpensive treat I'd happily use for high-volume training.”
ChatGPT

“Vitapet Chicken Tenders / Milky Sticks** A staple at most Aussie supermarkets.”
Google AI Mode

“🐔 Cheap-and-simple option: chicken A soft chicken treat such as Vitapet Soft Chicken Tenders can work well because you can tear it into really small pieces.”
ChatGPT

Products AI names

The specific Vitapet items the engines put in front of AU shoppers.

Pocket Trainers 0.4%
Chicken Tenders / Milky Sticks 0.3%
Pocket Chicken & Veg 0.1%
Trainers Sweet Potato Chunk 0.1%
Milky Sticks 0.0%
Puppy Training & Reward Treat Pack 0.0%
Soft Chicken Tenders 100g 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Vitapet.

Nature's Cuts

How to read this

Bar is how often that brand is recommended in the same answer as Vitapet, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Vitapet.