AI Shelf Index · 2026 holiday shopping season
Labubu AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#27
Toys · US
Shelf-share
0.5%
of US answers
Sentiment
0%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Labubu
0.5%
The shoppers Labubu wins
The same answers, sliced by the shopper the question implies — where Labubu ranks best.
Where Labubu wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#7
2.5%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#75
0.1%
Where the engines differ
What AI says about Labubu
Observed from the answers themselves — not a score.
Sentiment
0% positive · 14% negative
Price framing
framed premium
50% mid, 50% premium
“ResearchGate +1 Fad Volatility:** Secondary market prices for viral lines (like certain Pop Mart or Labubu series) can spike massively within 48 hours of launch, but hype cycles are notoriously volatile.”
Google AI Mode
“For example, current marketplace data shows some Labubu pieces selling for around retail or below, while rare pieces can command substantial premiums.”
ChatGPT
“One Labubu figure tracked by StockX has a 12-month sales range of roughly $120–$428, with a recent 3-month average around $216—but that's a particular desirable figure, not what a random blind box is worth.”
ChatGPT
“Current guides put some Labubu secrets around 1-in-72 or rarer, depending on series.”
ChatGPT
Products AI names
The specific Labubu items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Labubu.
How to read this
Bar is how often that brand is recommended in the same answer as Labubu, relative to the rest.
Labubu on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Labubu.