AI Shelf Index · 2026 holiday shopping season
POP MART AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#3
Toys · US
Shelf-share
8.4%
of US answers
Sentiment
83%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
The shoppers POP MART wins
The same answers, sliced by the shopper the question implies — where POP MART ranks best.
Where POP MART wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#3
8.0%
Research
#2
7.5%
Comparison
#3
7.0%
Validation
#3
10.9%
Purchase
#2
10.0%
Where the engines differ
What AI says about POP MART
Observed from the answers themselves — not a score.
Sentiment
83% positive · 9% negative
Price framing
framed mid
21% budget, 70% mid, 9% premium
“POP MART — Labubu / THE MONSTERS - Best for: blind boxes + designer-toy collecting.”
ChatGPT
“(NerdSnack) - Authenticity: buy directly from POP MART or a reputable authorized retailer whenever possible.”
ChatGPT
“The Toy Association A breakdown of how your specific categories stack up reveals the realities of collecting as an investment: Blind Boxes (e.g., Pop Mart, Smiskis):** Terrible investments.”
Google AI Mode
“I’d focus on POP MART, Sonny Angel, SMISKI, tokidoki Unicorno, and Mighty Jaxx.”
ChatGPT
Products AI names
The specific POP MART items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as POP MART.
How to read this
Bar is how often that brand is recommended in the same answer as POP MART, relative to the rest.
POP MART on other shelves
Slingso Managed Outcomes
How would POP MART grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with POP MART.