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AI Shelf Index · 2026 holiday shopping season

Sonny Angel AI shopping shelf share

🧸 Toys · 🇺🇸 US · updated 12 Oct 2026

Standing

Toys · US

#10 #9

Shelf-share

1.8%

of US answers

1.5% 1.8%

Sentiment

79%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

LEGO

16.6%

Magna-Tiles

15.3%

POP MART

8.4%

PicassoTiles

3.8%

Tonies

3.2%

Yoto

3.0%

⋯

Sonny Angel

1.8%

The shoppers Sonny Angel wins

The same answers, sliced by the shopper the question implies — where Sonny Angel ranks best.

The Kidult Collector

Where Sonny Angel wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#16

1.0%

Research

3.1%

Comparison

1.8%

Validation

#10

1.8%

Purchase

2.0%

Where the engines differ

ChatGPT

2.6%

Google AI Mode

1.3%

What AI says about Sonny Angel

Observed from the answers themselves — not a score.

Sentiment

79% positive · 3% negative

Price framing

framed budget

71% budget, 29% mid

“I’d focus on POP MART, Sonny Angel, SMISKI, tokidoki Unicorno, and Mighty Jaxx.”
ChatGPT

“Sonny Angel — strongest combination of cute + established collector culture Sonny Angel is quite different from POP MART.”
ChatGPT

“Sonny Angel's official site warned in 2026 about exact-replica counterfeits and says it does not provide an authentication service; it recommends authorized retailers.”
ChatGPT

“(Sonny Angel) The U.S.”
ChatGPT

Products AI names

The specific Sonny Angel items the engines put in front of US shoppers.

Animal Series 0.1%
Animal Series, Hippers, Cherry Blossom, seasonal holiday drops blind boxes 0.1%
Blind Box Collection 0.1%
Blind boxes (Sonny Angel, Smiski) 0.1%
HIPPERS & Animal/Life Series 0.1%
Hippers 0.1%
Hippers or mini figures 0.1%
Mini figure blind boxes, Hippers 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Sonny Angel.

How to read this

Bar is how often that brand is recommended in the same answer as Sonny Angel, relative to the rest.

Sonny Angel on other shelves

🇬🇧 UK Toys · #7 🇨🇦 CA Toys · #12 🇦🇺 AU Toys · #29 All markets →

Slingso Managed Outcomes

How would Sonny Angel grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sonny Angel.