AI Shelf Index · 2026 holiday shopping season
Smiski AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#12
Toys · US
Shelf-share
1.0%
of US answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Smiski
1.0%
The shoppers Smiski wins
The same answers, sliced by the shopper the question implies — where Smiski ranks best.
Where Smiski wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#11
1.5%
Research
#15
1.4%
Comparison
#16
0.9%
Validation
#51
0.3%
Purchase
#18
0.8%
Where the engines differ
What AI says about Smiski
Observed from the answers themselves — not a score.
Sentiment
89% positive · 6% negative
Price framing
framed budget
85% budget, 15% mid
“The Toy Association A breakdown of how your specific categories stack up reveals the realities of collecting as an investment: Blind Boxes (e.g., Pop Mart, Smiskis):** Terrible investments.”
Google AI Mode
“I’d focus on POP MART, Sonny Angel, SMISKI, tokidoki Unicorno, and Mighty Jaxx.”
ChatGPT
“SMISKI — sleeper pick for adult displays SMISKI is probably the most inherently adult-home/desk-display-oriented brand in this group.”
ChatGPT
“The official SMISKI site lists Dreams USA as its North American distributor/retail channel.”
ChatGPT
Products AI names
The specific Smiski items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Smiski.
How to read this
Bar is how often that brand is recommended in the same answer as Smiski, relative to the rest.
Smiski on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Smiski.